Photo and description from Fedco Seeds (www.fedcoseeds.com).
Echinacea purpurea Large, showy, vigorous and hardy, a popular garden perennial since the early 1700s. Large fibrous roots are easy to harvest. Though not a mix, the colorful flowers vary from rose to lavender to purple. Long downward-curving petals around large spiny copper-colored centers. Broad toothed leaf. Easy-to-grow, 2–4' tall, native to a wide range of habitats, from Appalachian woods to midwest prairies. Often self-sows. Especially attractive to pollinators.